The Personal Touch

I’ve just got back into the office after an exciting awards ceremony that I’m afraid I’m not at liberty to disclose further information about until tomorrow – but suffice to say it’s very positive for the charity I work for and will hopefully provide us with leverage to a higher platform of media awareness.

It’s exhausting spending hours waxing lyrical about what your organisation does, but it’s also immensely satisfying, and it’s reminded me of the importance of establishing face to face contact with people instead of always relying on email introductions and social media to do the job. No form of online contact can ever match the effectiveness of face to face interaction, but sadly in our ever-more isolating technological world we are all too often resorting to anything but that mode of communication.

Much as I hate to wax lyrical about ‘when I was young’ (not least because it makes me feel, at the age of 32, positively ancient), there is a hugely notable difference between what it was like to be a teenager then and what it’s like now. I remember signing up to rudimentary chat rooms and carrying around a mobile phone the size of a brick solely to put my mother’s mind at rest, but back then Facebook was but a seed germinating in Mark Zuckerberg’s brilliant mind, and the concept of instant messaging my friends instead of calling their family homes to organise meeting up under Carfax Tower in Oxford on a Saturday afternoon was unthinkable.

Times have changed so much since my childhood and society is, as it always does, adapting. On the whole I am an advocate of social media (I use it enough in my personal life, how could I not be?), but today has reinforced the importance of occasionally reverting to more old fashioned methods. Embracing change is all well and good, but sometimes the old ways really are the best.

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