On Saturday I went along to the Writers’ & Artists’ ‘How to Get Published’ conference in Euston. Given my aversion to early rising it was quite a commitment for me to show up at 9.45am on a weekend, but by the end of the day I was so glad I had. I live-tweeted throughout the event but it has since dawned on me that advice drip-fed through Twitter isn’t that easy to come back to afterwards. So for all my fellow aspiring writers I thought I would encapsulate the key learnings in this blog post for reference purposes.

Tom Tivnan from the Bookseller, on self-publishing:

• 86% of those who have self-published would do so again
• The print self-publishing market is comprised almost entirely of non-fiction
• Most self-published e-books retail at around £1
• 69% of e-books are bought by women and only 11% by men
• 58% are published by women
• Crime makes up 50% of the e-book market
• Amazon controls 75% of the e-book market in the UK
• The royalty rate of self-published books decreases considerably when the retail price is below £2.49
• When self-publishing, tweak the price of your book often
• Remember that people buy e-books for price not content
• Design matters – it’s all about your brand
• It’s difficult to get into the print market through self-publishing (Amazon has 20% share)

Stefan Tobler, CEO of And Other Stories, an “unashamedly literary” publishing house:

• “Think of the publisher as the donkey who will get your riches to the reader”
• The literary fiction market is in decline

John Mitchinson, founder of Unbound, a ‘new way of bringing authors and readers together’: 

• The concept of Unbound is “about sharing an idea, sharing the potential of the story and, if there is enough critical mass, it will take off”
• “Publishing is like agriculture. Retailers want the crops with the highest yield and won’t look at anything else”
• Authors have a 1 in 5,000 chance of getting in with a big publishing house – but there are other ways to get published
• It’s been in the news recently that the average author’s salary is as little as £11k per year but, f you take the top 10% of authors out of that, the average author makes less than £3k per year.
• “We’re fighting to keep people reading”
• Unbound chooses the projects with the best chance of funding
• People can then make pledges against a particular project. The average pledge value is £35
• 92 projects have been launched to date. Of those, only 16 failed to achieve funding
• Unbound has 48k registered users

Polly Courtney, Author, on self-publishing to a traditional deal – and back again:

• “Everyone’s got a book inside them, but not everyone should publish it”
• “Whatever way you’re publishing, be sure to build up your own direct fan base.” e.g. by capturing email addresses through cards slipped into the back of your book at a launch event
• Re-write extensively
• Never scrimp on cover design
• Self-publishing CAN work – but it’s all about collaboration
• For a lot of people the first book is semi-autobiographical. Once you’ve got that off your chest you’re free to write about something else e.g. a theme you particularly care about
• “If you do get into a conversation with an agent or publisher, ask what their long-term vision is for you and your book. Make sure you understand one another – it’s not arrogant, it’s sensible. Take control of your destiny”

Alysoun Owen, Editor of the Writers’ & Artists’ Yearbook, on traditional publishing:

• “Finding an agent or publisher is like buying a car – you wouldn’t buy one without finding out about it first”
• “Be yourself and write the book you want to write”
• Good things CAN happen to first time writers
• Identify the market and identify your niche
• If you can’t encapsulate your story in a 200 word pitch, why should anyone else look at it
• Self-publishing has gone up by 25% but the lion’s share of the (admittedly plateaued) market are traditionally published books
• Rejection is not an uncommon thing – all the best authors have been rejected (William Golding 21 times!)
• Things to do to improve your chances:- Read, Read, Read
  – Research / know your competition
  – Join a writer’s group / attend events
  – Practice e.g. by entering competitions
  – Promote yourself e.g. on Twitter, a blog etc.
  – Be patient
  – Be ambitious

Charlie Campbell, Agent:

• Agents can tell if they’re the first or two hundredth you’ve submitted to, so research carefully before submitting
• The bar has been raised, so these days agents need to put more editorial work in
• Having to do too much editorial work limits how much work you can take on
• When working in a big publishing house out of thousands of submissions each year, only one or two would be taken on
• “Sending a partial manuscript is almost never the right thing to do”
• Writers get rejected by agents, agents by publishers, publishers by supermarkets. If Amazon rejects a book, the reader rejects it
• Successful stories are imitated until they dwindle into nothing. Do what you want but don’t be too out there. It’s the role of the publisher/agent to talk to you about how you can progress

Jo Unwin, Agent:

• Take care to read submission guidelines and be targeted
• “You can only be a debut novelist once in your life, so your manuscript needs to be as good as it can be”
• “I would strongly recommend getting the whole book as perfect as you can before submitting your opening chapters. It’s a different trajectory if you submit a partial manuscript and don’t complete it for another 18 months. The market will be different and the mood of the agent will be different”
• Whether an agent likes your book or not is a chemical thing. Writing is a craft you have to work on
• What an agent does in building a writer’s career outside of the UK market is not to be underestimated
• “In a synopsis I’m looking for storytelling ability, so tell me everything – including the ending”
• Don’t use the agent as a sounding board – think of them as sales people

Cressida Downing, Editor:

• Just because you can hit submit doesn’t mean you should, and just because you should doesn’t mean you should now
• Whether sending to agents or self-publishing make your work the best it can be. People should find your writing frustrating
• You can’t be a good writer if you’re not a good reader
• “I read non-stop, all day, every day – and so should you”
• Self-publishing is ideally suited to people with an entrepreneurial spirit
• Novels go through 17 edits, on average, before they are successful in being published
• Good presentation is crucial – get advice but don’t get someone else to re-write it or it will be their work and not yours
• If you’re interested in money don’t be an author or work in publishing!
• If you’re self-publishing and can only afford to invest in one thing, make it the cover design
• When choosing an editor consider their track record, whether you would prefer to be edited by a well-known author or not, whether their style will fit your work, whether they offer a clear explanation of the service they provide, their costs and timings
• Tips for going it alone: Never publish your first draft, always get someone to have a look, read it out loud and find a peer group
• Self-publishing is about far more than writing a book and hitting ‘publish’
• As long as you know what you’re asking and they tell you exactly what they’re providing, paying an editor can be useful
• If everything in your story is doing it’s job, great. If not, cut it
• There are four types of edit:

1. Read and Review

“If you pay one industry expert once in your life make it for this.”

Not a line by line edit, help with grammar/spelling or re-write (though they will say if it needs work in those areas).

Does give advice on how to avoid common pitfalls, how well your book is working and what to do to improve it.

2. Deep Structural

Most similar to advice from an agent or editor in a publishing house.

Doesn’t give line by line re-write and won’t correct spelling/grammar.

Does break down and re-build novel – sometimes to extent of changing genre or structure.

3. Copy

Line by line edit looking for continuity and what works to best show off your prose.

Doesn’t look at structural/major changes.

4. Proof

Picks up errors, typos etc. in spelling/grammar.

Doesn’t give advice on writing.

Preena Gadher, Publicist:

• A publicist’s job is to make your book stand out from the crowd
• Once you’re published by a house they’re invested in you and can afford a dedicated PR person. That’s the big difference between traditional publishing and self-publishing
• Promote yourself with a website, on Twitter etc. Always keep sites up to date
• Read the paper and magazines you want to appear in
• Work out who your audience is, and what you have to say that would be interesting/relevant to them
• The relationship with the publicist works both ways
• It helps to be shortlisted for / win prizes

Laurie Penny, Blogger:

• Being time-rich and cash-poor is how a lot of creativity comes about
• Keeping a blog is good training for editing your work

Hope you will find this as useful as I did.